Creating joy online

Alayna Joy is a popular Canadian LGBTQ+ creator, she uses her YouTube channel to talk about issues, play games and takes part in challenges to stretch herself. I worked with Alayna on animating intros to two of her popular series ‘I Tried’ and ‘Lesbian vs Baby Gay’

you can be gay if you want to

Alayna uses her platform to promote positivity and acceptance, I created some merch designs to reflect this.

A deeper dive

An upcoming series called On the Fringe builds on her self challenges and will see Alayna go into fringe groups and explore what their culture Is like. I created an identity for the show.