What the f*ck is a Unicorn?

There are no magazines with a bi focus. Bi people make up between 52-59% of the community and are usually reduced to a fluff article in a wider queer magazine about promiscuity. Unicorn prioritises bi stories, written through a bi lens. Unicorn was made to showcase reality, the fluid, flexible, ever changing landscape of the bi community. Unicorn zine is an ongoing Bi Pride UK project.

The identity was developed with fluidity in mind, the logo warps, distorts and never stays the same. Unicorn showcased the dirty, real stories and culture of bi people and we wanted an identity to reflect that. Myself and creative director Lev Alexander advised on the identity development by designer Kinda Savarino.

I also created artwork, moving image and social content for Unicorn. Bespoke header illustration for articles, taking on breifs from the content creation team and advising on the development of the cover.

Creative director: Lev Alexander
Designer: Kinda Savarino


Harry Thory is a graphic designer, moving image maker, and general legend (thanks mum).

He has three rules in life: put your pants on before your trousers, point out every dog you see, and do the goodest work for the goodest people. By following these rules, he has built a portfolio that includes print design, illustration, film, animation and online content.

Outside of the studio, you may find Harry expertly sourcing vegan croissants, semi successfully hitting a softball in a nearby park, or struggling up a slight incline on his bike.

If you’d rather enjoy some nature pics, follow him on Instagram. If you’re here for work and not play, join him on the worst social media website, or ruin his quest to inbox zero.

Harry currently lives in England with all the other people that live there.