As a committee member for the 2024/25 season I worked with the committee on a brand refresh for the club. We had lots of assets in many places, logos in different shades of yellow and in all manner of resolutions.
I started by collating all the places that logos appear, then I worked on solidifying some core rules. I produced definitive colours and developed the logo to give it some professionalism.
As a club that is over 30 years old and the largest softball club in London we needed a new approach to our look, expressing ourselves visually to match the way we want to be seen.
